effortless chic

Carven resort 2013 collection

When I heard "effortless chic" like few years ago, I didn't quiet get it. If it's chic, then it's chic... then why they put "effortless"? But now I get it now, and I have to say, I love "effortless chic" look! I think this Carven collection represents "effortless chic" really well. It's tailored look... but it's also effortlessly chic. It also reminds of Alexa Chung.

Photos from style.com